De Muzar

Written By Jab
De Muzar Yemeni coffee logo
 

Presenting the visual identity of "De Muzar" - a delightful coffee brand based in Amsterdam, merging the rich history of Yemen, the birthplace of coffee, with the irresistible allure of this beloved beverage. The name "De Muzar" pays homage to the revered fertility goddess, "Dhat Muzr," from ancient South Arabia (Marib/Yemen).

de-muzar logo sketch

The logo was inspired by an ancient carved piece originally from Yemen and now displayed at the Walters Art Museum in the US. It beautifully portrays the goddess emerging gracefully from vine leaves and grapes, reflecting the artistic styles of ancient South Arabia during the 2nd and 3rd centuries CE.

In this logo, we honor the divine femininity of Dhat Muzr while capturing the essence of coffee culture. The intertwined vines symbolize the journey of the coffee beans, from lush plantations in the fertile lands of Yemen to the brand's customers around the globe.

De Muzar coffee logo anatomy
De muzar brand colors
De Muzar coffee package - bani matar coffee, Sanaa Yemen
De Muzar coffee package - bani khawlan coffee, Saada Yemen
De Muzar coffee package - Haraz coffee, Sanaa Yemen
 
Jab

Billungual Art Director, Designer & Photographer 

http://www.ajaber.com
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