Pharma Brand

Pharma Brand new visual identity system was born out of a clear need: to rethink the outdated visual codes dominating the pharmaceutical landscape in Saudi Arabia. Our task was to transform a traditional, sterile aesthetic into a modern, approachable, and trustworthy brand—without compromising the credibility and confidence the market demands.

We applied a strategic, Branded House framework to unify a growing portfolio—covering dental care, skincare, supplements, and baby care—under one cohesive system. We retained the core elements of the original typography to ensure continuity, while introducing fresh visual styles and clear architecture that elevated the brand and made it instantly recognizable.

The result? A revitalized brand that feels current, human, and reliable—one that speaks the language of both pharmacists and everyday consumers. It’s a design system built for scalability and trust, without the clinical coldness typical in the category.

This project reflects how thoughtful design and strategy can reshape entire industries, and we're proud to help set a new standard for healthcare branding in the region.